Śrīmad-Bhāgavatam 1.2.27

"Those who are in the modes of passion and ignorance worship those in the same category — namely the forefathers, other living beings and the demigods who are in charge of cosmic activities — for they are urged by a desire to be materially benefited with women, wealth, power and progeny."

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https://vedy.online/en/sb1/2/27